I have worked in the dynamic Fashion industry for years..... and I loved the fast pace, the creativity & most of all the fantasy of Fashion!
However now what I love MOST now about fashion is expression.
Effortless style, self expression.
Do you remember when you were a kid, you would skip up from the beach, your backyard, the neighbours swimming pool or caravan to get a milkshake and a bag of mixed lollies ?
That feeling of excitement, sunkissed skin and feeling carefree is where my vision came from for Milkbar Fashion…….. Cause how much fun was that! why is it as we get older the simple things in life matter less? what is it that the we do underestimate the wardrobe choices we made as a child! simple free flowing cotton dress's, cut off shorts, denim, snuggly hoodies! we all looked great when we look back at those faded photos... because that is the key.... we felt good! and that is what style and fashion is for me!
Milkbar fashion.com is a online shopping experience to mirror the ease of those summer days laying in the grass, running down the beach with your dog, jumping over the neighbours fence to use their swiming pool......
Our style is fun, boutique, vintage, on trend, unique, playful and effortless. I hope you love it as much as we do!
enjoy.
